The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 25, 2013
Filed:
Mar. 31, 2005
Christopher Bouret, Helsinki, FI;
Mikko Lönnfors, Helsinki, FI;
Jari P. Kinnunen, Helsinki, FI;
Remeres Jacobs, Helsinki, FI;
Pekka A. Kuismanen, Helsinki, FI;
Christopher Bouret, Helsinki, FI;
Mikko Lönnfors, Helsinki, FI;
Jari P. Kinnunen, Helsinki, FI;
Remeres Jacobs, Helsinki, FI;
Pekka A. Kuismanen, Helsinki, FI;
Nokia Corporation, Espoo, FI;
Abstract
The disclosure details the implementation of apparatuses, methods and systems for a Framework for Ad-hoc Applications Based on Advertising (FAABA). The FAABA may employ short-range radio-frequency communications. The disclosure teaches mechanisms for providing targeted advertising in connection with ad-hoc applications/point-to-point (P2P) communications between user terminals. In a manner, the invention teaches general collection components for user terminals, which is responsible for collecting and maintaining a dynamic set of advertisements as a background operation. This allows the user terminals to initiate applications that are based on P2P communication, and furthermore, allows collections of pre-loaded advertisements to be provided to the user terminals along and/or during the P2P communications. Also, the FAABA teaches that after advertisements are stored in the receiving device, the advertisements can be tailored more closely to the interests of the user of the device and the advertisements can be filtered based on current context of the user.