The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 25, 2013
Filed:
Aug. 28, 2007
Hans C. Lee, Carmel, CA (US);
Timmie T. Hong, San Diego, CA (US);
William H. Williams, Hilo, HI (US);
Michael R. Fettiplace, Madison, WI (US);
Michael J. Lee, Carmel, CA (US);
Hans C. Lee, Carmel, CA (US);
Timmie T. Hong, San Diego, CA (US);
William H. Williams, Hilo, HI (US);
Michael R. Fettiplace, Madison, WI (US);
Michael J. Lee, Carmel, CA (US);
The Nielsen Company (US), LLC, Schaumburg, IL (US);
Abstract
A system and method for calculating a valence value captures an individual's positive or negative response to a media by considering alpha asymmetry of the individual's brain. This valence value can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the valence value as well. Statistical measurements may be taken to improve media.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile