The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 18, 2013
Filed:
Jul. 07, 2010
Applicant:
Marcus K. Swenson, Duvall, WA (US);
Inventor:
Marcus K. Swenson, Duvall, WA (US);
Assignee:
Microsoft Corporation, Redmond, WA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01);
U.S. Cl.
CPC ...
Abstract
The definition of campaign tactics as associating customized content to associated audiences in a relational database. These associations may be cached in a content association mapping that may be read from without accessing the database. The content association mappings may cached in one or more front end servers, and may be updated periodically by navigating the relational database. For a given tactic, the system determines whether a user is a member of the associated audience, identifies the content to be delivered by referring to the content association mapping, and then delivers the content to the user.