The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 21, 2013

Filed:

Dec. 23, 2009
Applicants:

Erik Johnson, Pleasanton, CA (US);

Carlos Teran, San Francisco, CA (US);

Inventors:

Erik Johnson, Pleasanton, CA (US);

Carlos Teran, San Francisco, CA (US);

Assignee:

CBS Interactive Inc., San Francisco, CA (US);

Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04H 60/33 (2008.01);
U.S. Cl.
CPC ...
Abstract

Systems and methods for aggregating user data and targeting content to users are described. User data is collected through quizzes and users are associated with a particular fictional or nonfictional character profile based on the user-submitted information. The user data associated with each character profile is aggregated to identify and recommend content for the user, such as television shows, news feed, web pages, promotions, advertisements, and the like. The invention can be used in connection with fan sites or other topic-specific sites that are associated with the character of the character profile.


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