The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 21, 2013
Filed:
May. 31, 2011
Allie K. Watfa, Urbana, IL (US);
Jonathan Kilroy, Champaign, IL (US);
Dale Nussel, Mahomet, IL (US);
Anupam Seth, Urbana, IL (US);
Allie K. Watfa, Urbana, IL (US);
Jonathan Kilroy, Champaign, IL (US);
Dale Nussel, Mahomet, IL (US);
Anupam Seth, Urbana, IL (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A system and method for targeting advertising to devices based on the applications installed on the device are provided. The system and method comprise retrieving data pertaining to the applications a user has installed on a device and assigning the applications weights based on their patterns of usage. The applications are categorized according to their genre and/or the time of day during which they are typically used, and each category is assigned a priority value based on the patterns of usage of the applications therein. An advertisement corresponding to the highest priority category is delivered to the device.