The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 14, 2013
Filed:
Jun. 17, 2010
Badrish Chandramouli, Bellevue, WA (US);
Jonathan Goldstein, Kirkland, WA (US);
Xin Jin, Sammamish, WA (US);
Balan Sethu Raman, Redmond, WA (US);
Songyun Duan, Hawthorne, NY (US);
Badrish Chandramouli, Bellevue, WA (US);
Jonathan Goldstein, Kirkland, WA (US);
Xin Jin, Sammamish, WA (US);
Balan Sethu Raman, Redmond, WA (US);
Songyun Duan, Hawthorne, NY (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
A 'Real-Time-Ready Analyzer' combines a data stream management system (DSMS) with a map-reduce (M-R) framework to construct a streaming map-reduce framework that is suitable for real-time Behavioral Targeting (BT) (or other temporal queries). The Real-Time-Ready Analyzer allows users to write 'dual-intent' temporal analysis queries for BT. These queries are succinct and easy to express, scale well on large-scale offline data, and can also work over real-time data. Further, the Real-Time-Ready Analyzer uses the aforementioned streaming map-reduce framework to provide dual-intent algorithms for end-to-end BT phases. Experiments using real data from an advertisement system show that the Real-Time-Ready Analyzer is very efficient and incurs orders-of-magnitude lower development effort than conventional systems.