The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 14, 2013
Filed:
Mar. 12, 2010
Darshan V. Kantak, Pasadena, CA (US);
Eric Theodore Bax, Pasadena, CA (US);
Tarun Bhatia, Burbank, CA (US);
Ayman Farahat, Santa Clara, CA (US);
Dipika Bhatia, Simi Valley, CA (US);
Darshan V. Kantak, Pasadena, CA (US);
Eric Theodore Bax, Pasadena, CA (US);
Tarun Bhatia, Burbank, CA (US);
Ayman Farahat, Santa Clara, CA (US);
Dipika Bhatia, Simi Valley, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
Methods and systems are provided for emotional mapping, such as of online users, based at least in part on online activities of users. Techniques are provided in which information including a set of emotional states is generated or obtained, such as a hierarchical network of emotional states representing a spectrum of human emotions. Information regarding user online activities and content choices of a user is obtained. Based at least in part on this information, the user is classified into an emotional state of the set of emotional states, and advertisements or content may be targeted to the user accordingly.