The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 07, 2013

Filed:

Mar. 28, 2011
Applicants:

William Arthur Schupp, San Diego, CA (US);

Nicole Rebong, Cardiff-by-the-Sea, CA (US);

Ludovic Etienne Douillet, Escondido, CA (US);

Klaus Hofrichter, San Diego, CA (US);

Aran London Sadja, San Diego, CA (US);

Philip Carl Miller, Encinitas, CA (US);

Inventors:

William Arthur Schupp, San Diego, CA (US);

Nicole Rebong, Cardiff-by-the-Sea, CA (US);

Ludovic Etienne Douillet, Escondido, CA (US);

Klaus Hofrichter, San Diego, CA (US);

Aran London Sadja, San Diego, CA (US);

Philip Carl Miller, Encinitas, CA (US);

Assignee:

Sony Corporation, Tokyo, JP;

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

A client-server architecture allows consumer electronics (CE) devices to obtain advertisements, including TV and network content recommendations, via a unified application programming interface (API). A gateway server between online advertisement providers and CE devices prioritizes and personalizes the advertisements and recommendations for a requesting CE device. This architecture scales over time and evolves more functionality without requiring CE device software updates.


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