The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 30, 2013
Filed:
Sep. 05, 2007
Reuven Lax, Seattle, WA (US);
Poorva Arankalle, Redmond, WA (US);
Shamim Samadi, Mountain View, CA (US);
Rajas Moonka, San Ramon, CA (US);
Reuven Lax, Seattle, WA (US);
Poorva Arankalle, Redmond, WA (US);
Shamim Samadi, Mountain View, CA (US);
Rajas Moonka, San Ramon, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer program products, for selecting advertisements. A request for sponsored content for presentation with a content item in a document is received. One or more candidate sponsored content items are identified based on one or more criteria. The criteria includes information related to the content item independent of the document, and information related to the document. One or more of the candidate sponsored content items are selected. The selected sponsored content items are transmitted for presentation with the content item.