The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 23, 2013
Filed:
Dec. 21, 2007
Benjamin C. Reed, Morgan Hill, CA (US);
Philip Bohannon, Cupertino, CA (US);
Utkarsh H. Srivastava, Fremont, CA (US);
Benjamin C. Reed, Morgan Hill, CA (US);
Philip Bohannon, Cupertino, CA (US);
Utkarsh H. Srivastava, Fremont, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A method and apparatus for altering a page presenting search results is provided. The query dispatcher receives one or more query terms. Based on the query terms, the search engine generates a set of search results and advertisements. A parallel search dispatched by entertainment rating and selection engine generates a set of content items based on the one or more query terms and an additional one or more constraint terms. The entertainment item rating and selection engine selects a content item from the set of content items. The selection may be random, based on past user responses, or responses of users belonging to particular clusters. The entertainment item injector then replaces one of the search results or advertisements with the content item. The content item is presented to the user on a search results page. The content item contains a feedback mechanism to collect user responses. The entertainment item rating and selection engine then derives the quality of the entertainment item from the collected user responses.