The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 23, 2013
Filed:
Sep. 24, 2010
Applicants:
Daniel Wright, Millbrae, CA (US);
Daryl Pregibon, Summit, NJ (US);
Diane Tang, Portola Valley, CA (US);
Inventors:
Daniel Wright, Millbrae, CA (US);
Daryl Pregibon, Summit, NJ (US);
Diane Tang, Portola Valley, CA (US);
Assignee:
Google Inc., Mountain View, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01);
U.S. Cl.
CPC ...
Abstract
A system obtains a first parameter (QP) associated with a quality of an advertisement among multiple advertisements, where the first quality parameter (QP) does not include a click through rate (CTR). The system functionally combines the first quality parameter (QP) with at least one other parameter and uses the functional combination to filter, rank or promote the advertisement among the multiple advertisements.