The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 16, 2013
Filed:
Nov. 29, 2011
Xuefu Wang, Los Altos, CA (US);
Sarah Sirajuddin, Sunnyvale, CA (US);
Oren E. Zamir, Los Altos, CA (US);
Aitan Weinberg, Brooklyn, NY (US);
Xuefu Wang, Los Altos, CA (US);
Sarah Sirajuddin, Sunnyvale, CA (US);
Oren E. Zamir, Los Altos, CA (US);
Aitan Weinberg, Brooklyn, NY (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer program products, for generating user identifier profiles. A user identifier profile characterizes a user based on events that occurred during past user sessions for a user (e.g., past online activities). An event is an action that occurs during a user session, such as a web page view, an advertisement click-through, and a conversion. A user identifier profile can be used, for example, to select advertisements targeted to the user. A user identifier profile includes information about inferred user interests and inferred user demographics.