The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 16, 2013

Filed:

Apr. 17, 2006
Applicants:

James D. Barnes, Overland Park, KS (US);

Sanjay K. Sharma, Olathe, KS (US);

Peter H. Distler, Overland Park, KS (US);

Robert E. Urbanek, Belton, MO (US);

Inventors:

James D. Barnes, Overland Park, KS (US);

Sanjay K. Sharma, Olathe, KS (US);

Peter H. Distler, Overland Park, KS (US);

Robert E. Urbanek, Belton, MO (US);

Assignee:

Sprint Communications Company L.P., Overland Park, KS (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 15/173 (2006.01); H04M 3/42 (2006.01); H04Q 7/20 (2006.01);
U.S. Cl.
CPC ...
Abstract

A method of dynamic content distribution and placement of advertising between a mobile device and an advertisement fulfillment system comprising providing a rotation of advertisements stored in the mobile device. Each advertisement comprises substantive content and a value in an impression field. The method further comprises selecting an advertisement from the rotation of advertisements based at least in part on which advertisement in the rotation was last displayed, and displaying the selected advertisement.


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