The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 09, 2013
Filed:
Sep. 05, 2006
Norihiko Fujita, Tokyo, JP;
Shigeyuki Kawai, Yokohama, JP;
Makoto Yamada, Yokohama, JP;
Mikihisa Suzuki, Tokyo, JP;
Norihiko Fujita, Tokyo, JP;
Shigeyuki Kawai, Yokohama, JP;
Makoto Yamada, Yokohama, JP;
Mikihisa Suzuki, Tokyo, JP;
Sony Corporation, Tokyo, JP;
Abstract
It is an object to increase advertising effectiveness by a synergetic effect between communication using a mobile phone or the like, and an electronic money system. The present embodiment is configured such that an advertisement is transmitted to a user's mobile phone via e-mail, and if the user purchases an article in values based on the advertisement, cashback is performed through the user's mobile phone in values. Thus, giving a feeling of value to the user makes it possible not only to increase advertising effectiveness but also to confirm the advertising effectiveness. If purchasing an article in values according to an advertising mail sent to a mobile phonethe user can receive the cashback from an electronic money serverthus allowing the user to obtain a feeling of value. Moreover, the electronic money servercan know whether or not the user has conducted purchasing activities in accordance with the advertising mail, allowing the advertising effectiveness to be measured and confirmed.