The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 09, 2013
Filed:
Mar. 19, 2012
Ryan Michael Koonce, Austin, TX (US);
James Newton Calhoun, Jr., Ross, CA (US);
David Allen Bell, Berkeley, CA (US);
Sage Bray, San Francisco, CA (US);
Ryan Michael Koonce, Austin, TX (US);
James Newton Calhoun, Jr., Ross, CA (US);
David Allen Bell, Berkeley, CA (US);
Sage Bray, San Francisco, CA (US);
StrongMail Systems, Inc., Redwood Shores, CA (US);
Abstract
A computer implemented method of improving the performance of a viral marketing program comprises exposing, via a computer network, a first offered incentive to a first plurality of users. A first consumer viral marketing action is to be completed to receive the first incentive. First data indicative of the first plurality of users' progress toward achieving the first action is collected thereby providing a likelihood of the first incentive obtaining an objective. A second incentive is exposed to a second plurality of users. A second consumer viral marketing action is to be completed to receive the second incentive. Second data indicative of the second plurality of users' progress toward achieving the second marketing action is collected thereby providing a likelihood of the second incentive obtaining the objective. The first and second data is compared using a metric to identify which incentive is more likely to obtain the objective.