The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 02, 2013

Filed:

Mar. 09, 2012
Applicants:

Jean-paul Colaco, Manhattan Beach, CA (US);

Jessica P. Ivy, Venice, CA (US);

Arash Nikkar, La Crescenta, CA (US);

Thomas C. Tate, Venice, CA (US);

Inventors:

Jean-Paul Colaco, Manhattan Beach, CA (US);

Jessica P. Ivy, Venice, CA (US);

Arash Nikkar, La Crescenta, CA (US);

Thomas C. Tate, Venice, CA (US);

Assignee:

Hulu LLC, Los Angeles, CA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
A63F 13/00 (2006.01); A63F 9/24 (2006.01);
U.S. Cl.
CPC ...
Abstract

Configuration of advertisements in a streaming video segment from a serving node is based on a result of an interactive game process executing on a client device. A configuration of advertisements in the streaming video is determined based on the game result. The configuration may include which advertisements are selected to play during ad slots to be included in the video segment, or a number of ad slots to be provided in the video segment. The serving node may configure the video segment with the advertisements selected based on the game result in the determined number of ad slots so that the selected advertisements are played during the ad slots when the video segment is streamed to the client device. If the video segment is configured with no ad slots based on the game result, then the video segment may be streamed to the client device without advertisements.


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