The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 19, 2013

Filed:

Mar. 23, 2010
Applicants:

Josh Woodward, Mountain View, CA (US);

Nicholas S. Arini, Southampton, GB;

Simon Birkenhead, London, GB;

Inventors:

Josh Woodward, Mountain View, CA (US);

Nicholas S. Arini, Southampton, GB;

Simon Birkenhead, London, GB;

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/16 (2006.01); H04N 7/10 (2006.01); H04N 7/025 (2006.01); G06Q 30/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

Activity involving content distributed in a first content distribution channel, such as viewership of a content item, is used to determine how related content, such as another content item, should be distributed in a second content distribution channel. The determination can be made based on a model of the relationship between activity in the first content distribution channel and activity in the second content distribution channel. Distribution information regarding how the related content is to be distributed can be created or modified based on the determination, and the related content can be distributed according to the distribution information for the related content.


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