The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 12, 2013
Filed:
Dec. 23, 2010
Anirban Dasgupta, Berkeley, CA (US);
Liang Zhang, Fremont, CA (US);
Maxim Gurevich, Cupertino, CA (US);
Achint Oommen Thomas, Buffalo, NY (US);
Belle Tseng, Cupertino, CA (US);
Anirban Dasgupta, Berkeley, CA (US);
Liang Zhang, Fremont, CA (US);
Maxim Gurevich, Cupertino, CA (US);
Achint Oommen Thomas, Buffalo, NY (US);
Belle Tseng, Cupertino, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
Embodiments are directed towards clustering cookies for identifying unique mobile devices for associating activities over a network with a given mobile device. The cookies are clustered based on a Bayes Factor similarity model that is trained from cookie features of known mobile devices. The clusters may be used to determine the number of unique mobile devices that access a website. The clusters may also be used to provide targeted content to each unique mobile device.