The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 26, 2013
Filed:
Oct. 01, 2009
Darrick Brown, Redwood City, CA (US);
David Ross Lerman, New York, NY (US);
Troy William Young, Mill Valley, CA (US);
Matthew Allen Sanchez, San Francisco, CA (US);
Nicholas Sanchez, Newport, OR (US);
Darrick Brown, Redwood City, CA (US);
David Ross Lerman, New York, NY (US);
Troy William Young, Mill Valley, CA (US);
Matthew Allen Sanchez, San Francisco, CA (US);
Nicholas Sanchez, Newport, OR (US);
Say Media, Inc., San Francisco, CA (US);
Abstract
The present invention is directed to a full-page video interstitial advertisement. The interstitial advertisement offers advertisers a high quality, full screen video distribution opportunity for a set period of time, such as a 15 second spot, however the duration of the video may vary depending on the content of the video or the configuration of the webpage. A session manager controls the exposure of the interstitial advertisement to the user, to prevent the user from experiencing too frequent interstitial advertisements during a web session. The interstitial advertisement includes a fuse for displaying the playing progress of the video. The use of sound is preferred as part of the interstitial advertisement since it is important for the delivery of the media value of the advertisement. The interstitial advertisement spans the entire web browser screen, overlaid on top of the current web page using a transparency layer.