The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 19, 2013
Filed:
Jun. 25, 2008
Mayur Datar, Santa Clara, CA (US);
Roberto J. Bayardo, Morgan Hill, CA (US);
Mayur Datar, Santa Clara, CA (US);
Roberto J. Bayardo, Morgan Hill, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
A system and method to target advertisements to a user search query using a previously entered user search query as well as the current search query. The previously entered search query can accompanying the current search query in a query referrer, or can be determined separately from the current search query. The relevance of the previous search query is determined with respect to the current search query, and if found relevant a combination of the two query terms is used to find a set of advertising keywords from which candidate advertisements to be targeted and served to the user with search results are found. The process can be extended to additional search queries.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile