The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 12, 2013
Filed:
Mar. 13, 2007
Ronald A. Morris, San Francisco, CA (US);
Peter Barrett, San Francisco, CA (US);
David Sloo, Menlo Park, CA (US);
Ted Ludvig, Redwood City, CA (US);
Wieyang Lin, Sunnyvale, CA (US);
Ronald A. Morris, San Francisco, CA (US);
Peter Barrett, San Francisco, CA (US);
David Sloo, Menlo Park, CA (US);
Ted Ludvig, Redwood City, CA (US);
Wieyang Lin, Sunnyvale, CA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
Various technologies for delivering contextual television advertisement are described. A user selection of a media title is received. The media title has an associated set of contextual metadata that includes information regarding the media title. A request for the media title is forwarded to a first server and an advertisement request including the set of contextual metadata is forwarded to a second server. The second server uses the set of contextual metadata to retrieve contextual television advertisement information. The contextual television advertisement information and the media title are received from the second server and the first server respectively. Also, the contextual television advertisement information and the media title are played.