The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 05, 2013

Filed:

Jun. 01, 2009
Applicants:

Olivier G. Dumon, San Francisco, CA (US);

Ryan Mcdonald, San Francisco, CA (US);

Muhammad Faisal Rehman, San Jose, CA (US);

Julie Netzloff, San Jose, CA (US);

Ken Sun, Palo Alto, CA (US);

Inventors:

Olivier G. Dumon, San Francisco, CA (US);

Ryan McDonald, San Francisco, CA (US);

Muhammad Faisal Rehman, San Jose, CA (US);

Julie Netzloff, San Jose, CA (US);

Ken Sun, Palo Alto, CA (US);

Assignee:

eBay Inc., San Jose, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 7/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

Methods and systems for using a half-life formula for deriving demand metrics used in ordering item listings, when presenting those item listings in a search results page, are described. In some embodiments, a demand metric for an item listing is derived by monitoring events associated with item listings, such as, keeping a count of the number of search impressions an item listing receives. A half-life formula is used to ensure that events occurring earlier in time contribute less to the demand metric than more recently occurring events. The demand metric are used to order the item listings, when the item listings are being presented in a search results page.


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