The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 05, 2013
Filed:
May. 28, 2010
Eswar Priyadarshan, West Roxbury, MA (US);
Dan Marius Grigorovici, Pleasanton, CA (US);
Ravikiran Chittari, Acton, MA (US);
Prasenjit Mukherjee, Bangalore, IN;
Omar Abdala, Cambridge, MA (US);
Eswar Priyadarshan, West Roxbury, MA (US);
Dan Marius Grigorovici, Pleasanton, CA (US);
Ravikiran Chittari, Acton, MA (US);
Prasenjit Mukherjee, Bangalore, IN;
Omar Abdala, Cambridge, MA (US);
Apple Inc., Cupertino, CA (US);
Abstract
Systems and methods are provided for selecting contexts for new invitational content and invitational content for new contexts. In particular, a performance history of delivered invitational content in known contexts is combined with similarity measures for the delivered invitational content, with respect to a new invitational content, to generate a list of potential contexts for the new invitational content. Similarly, a performance history of in known contexts with delivered invitational content can combined with similarity measures for known contexts, with respect to a new context, to generate a list of potential content for the new context. Further, a combination of these methods can be used to pair new invitational content with new contexts.