The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 29, 2013
Filed:
Oct. 13, 2008
John A. Hicks, Iii, Roswell, GA (US);
Gerald M. Ezrol, Herndon, VA (US);
John A. Hicks, III, Roswell, GA (US);
Gerald M. Ezrol, Herndon, VA (US);
AT&T Intellectual Property I, L.P., Atlanta, GA (US);
Abstract
Methods, systems, and computer program products for providing advertisement insertion to a user device are disclosed. A method includes providing a multimedia applications gateway (MAG) that is connected to an access gateway for a domain or a multimedia applications gateway that includes an integrated access gateway function, the access gateway in communication with user devices. The method also includes configuring the MAG to convert multimedia program content from a program source received at the access gateway and transmitted from the access gateway to a user device into a first communication having an open standards protocol recognized by each of the user devices, the first communication representing programming content. The method further includes configuring the MAG to convert multimedia advertising content into a second communication having the open standards protocol, the second communication representing advertising content. The method also includes retrieving the second communication from local memory, inserting the second communication within the first communication, and presenting the first and second communications on the device.