The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 29, 2013
Filed:
Dec. 14, 2010
Venkatesh Veeraraghavan, Seattle, WA (US);
Lin Huang, Redmond, WA (US);
Targo Tennisberg, Bothell, WA (US);
Nathan Fink, Seattle, WA (US);
Venkatesh Veeraraghavan, Seattle, WA (US);
Lin Huang, Redmond, WA (US);
Targo Tennisberg, Bothell, WA (US);
Nathan Fink, Seattle, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
The present invention provides a system and method for targeting content to audiences. The audience is defined by rules that may be based on properties as well as organizational structure associated with the users. Each of the rules is compiled to determine the group of members belonging to the rule. Logical operators are then applied to the groups to determine the audience membership. Compiling the rules enhances performance as the rules do not have to be run each time. Instead, a simple check against the rules results is performed. The rules making up the audience may be compiled at predetermined times in order to keep the audience up-to-date. Audiences are then selected and tagged to content so that the content may be viewed by the selected audiences.