The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 29, 2013
Filed:
Jun. 29, 2009
Gregory D. Anderson, Lisle, IL (US);
John P. Mansour, North Aurora, IL (US);
Gregory D. Anderson, Lisle, IL (US);
John P. Mansour, North Aurora, IL (US);
The Nielsen Company (US), LLC, Schaumburg, IL (US);
Abstract
Example methods and apparatus to determine the effects of trade promotions on subsequent sales are disclosed. A disclosed example method includes determining a plurality of decremental effect factors, each corresponding to a respective one of a plurality of weeks, wherein at least some of the decremental effect factors are indicative of a downward trend in sales of a product that was under a promotion condition during a first one of the plurality of weeks. The example method also includes determining a plurality of decremental effect terms, each decremental effect term equal to the product of a corresponding coefficient multiplied by a corresponding one of the decremental effect factors, and determining a pantry loading effect term based on the plurality of decremental effect terms. Further, the example method includes determining a pantry loading incremental sub-volume based on the pantry loading effect term, and generating a report including the pantry loading incremental sub-volume.