The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 08, 2013
Filed:
Jun. 02, 2003
Krishna Bharat, Santa Clara, CA (US);
Steve Lawrence, Mountain View, CA (US);
Mehran Sahami, Redwood City, CA (US);
Amit Singhal, Palo Alto, CA (US);
Krishna Bharat, Santa Clara, CA (US);
Steve Lawrence, Mountain View, CA (US);
Mehran Sahami, Redwood City, CA (US);
Amit Singhal, Palo Alto, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Ads are scored using, at least, user information and information associated with a user request, such as a search query or a document request. The scores may be used in determining whether to serve ads, how to serve ads, to order ads, to filter ads, etc. Items of user information, request-associated information, and/or ad information can be weighted based on previous uses of such information in the serving of ads and the performance of those served ads.