The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 01, 2013
Filed:
Dec. 18, 2007
Daniel Weitzenfeld, East Windsor, NJ (US);
Michael R. Fettiplace, Madison, WI (US);
Hans C. Lee, Carmel, CA (US);
Daniel Weitzenfeld, East Windsor, NJ (US);
Michael R. Fettiplace, Madison, WI (US);
Hans C. Lee, Carmel, CA (US);
The Nielsen Company (US), Schaumburg, IL (US);
Abstract
A novel approach enables an event-based framework for evaluating a media instance based on key events of the media instance. First, physiological responses are derived and aggregated from the physiological data of viewers of the media instance. The key events in the media instance can then be identified, wherein such key events drive and determine the viewers' responses to the media instance. Causal relationship between the viewers' responses to the key events and their surveyed feelings about the media instance can further be established to identify why and what might have caused the viewers to feel the way they do.