The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 25, 2012
Filed:
Mar. 18, 2010
Megan Nance, Sunnyvale, CA (US);
Mayur Datar, Santa Clara, CA (US);
Julie Tung, Mountain View, CA (US);
Bahman Rabii, Berkeley, CA (US);
Jason C. Miller, San Francisco, CA (US);
Mike Hochberg, Sunnyvale, CA (US);
Jeremiah Harmsen, Mountain View, CA (US);
Tomasz J. Tunguz-zawislak, San Fracisco, CA (US);
Andres S. Perez-bergquist, Mountian View, CA (US);
Megan Nance, Sunnyvale, CA (US);
Mayur Datar, Santa Clara, CA (US);
Julie Tung, Mountain View, CA (US);
Bahman Rabii, Berkeley, CA (US);
Jason C. Miller, San Francisco, CA (US);
Mike Hochberg, Sunnyvale, CA (US);
Jeremiah Harmsen, Mountain View, CA (US);
Tomasz J. Tunguz-Zawislak, San Fracisco, CA (US);
Andres S. Perez-Bergquist, Mountian View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.