The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 25, 2012
Filed:
Mar. 22, 2004
Christopher D. Payne, Seattle, WA (US);
Eric B. Watson, Redmond, WA (US);
Sally K. Salas, Issaquah, WA (US);
Sreeram Krishnan, Redmond, WA (US);
Christopher D. Payne, Seattle, WA (US);
Eric B. Watson, Redmond, WA (US);
Sally K. Salas, Issaquah, WA (US);
Sreeram Krishnan, Redmond, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
A method, system, and computer-accessible medium are provided for optimizing search result listings in a search engine user interface. The system and method provide an automated way of promoting and demoting the placement of a search result listing between more or less desirable locations, based on the listing's performance in a given placement. Promoting and demoting placements is based on a threshold performance for the listing against which the actual performance of a listing is measured. The threshold performance may be advantageously varied to accommodate different revenue and relevance goals for a particular search engine or portion of the search engine's market.