The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 18, 2012
Filed:
Aug. 25, 2008
Jon Feldman, New York, NY (US);
Shanmugavelayutham Muthukrishnan, New York, NY (US);
Martin Pal, Metuchen, NJ (US);
Evdokia V. Nikolova, Cambridge, MA (US);
Jon Feldman, New York, NY (US);
Shanmugavelayutham Muthukrishnan, New York, NY (US);
Martin Pal, Metuchen, NJ (US);
Evdokia V. Nikolova, Cambridge, MA (US);
Google Inc., Mountain View, CA (US);
Abstract
Content item presentation slots (e.g., advertisement slots) can be grouped into a slot group so that more than one presenter (e.g., advertiser) can share a corresponding number of slots on the publisher's property over a defined time period. The presenters can be scheduled to the slots within the slot group to maximize a performance measurement (e.g., number of clicks) that each presenter realizes according to budget constraints that are defined by the presenters.