The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 11, 2012
Filed:
Jan. 11, 2010
Kuntal Dey, West Bengal, IN;
Natwar Modani, New Delhi, IN;
Amit Anil Nanavati, New Delhi, IN;
Subramanya Kabbinahithlu Narayana Prasad, Bangalore, IN;
Zheng Zhu, Bridgewater, NJ (US);
Kuntal Dey, West Bengal, IN;
Natwar Modani, New Delhi, IN;
Amit Anil Nanavati, New Delhi, IN;
Subramanya Kabbinahithlu Narayana Prasad, Bangalore, IN;
Zheng Zhu, Bridgewater, NJ (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
A monitoring method and system. The method retrieving by a computer, first data associated with a marketing plan associated with social networks and second data associated with marketing plan objectives. The computer processor identifies social network effects associated with the marketing plan objectives, business key performance indicators (KPIs) associated with the marketing plan objectives, and social network KPIs associated with the associated social network effects. The computer processor represents a marketing plan measurement model comprising a mathematical relationship between the business KPIs and the social network KPIs. The computer processor monitors changes associated with the business KPIs and the social network KPIs and generates and stores a report indicating the changes.