The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 11, 2012

Filed:

Feb. 26, 2009
Applicants:

Hillel Rom, Beit Zait, IL;

Ofer Rundstein, Jerusalem, IL;

Guy Bendov, Tel Mond, IL;

Inventors:

Hillel Rom, Beit Zait, IL;

Ofer Rundstein, Jerusalem, IL;

Guy Bendov, Tel Mond, IL;

Assignee:

Double Fusion, Ltd., Jerusalem, IL;

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
A63F 9/24 (2006.01);
U.S. Cl.
CPC ...
Abstract

The invention is a system for displaying objects within an interactive game program, in which, the objects can be added during the game program creation and afterwards. Additionally, a component within the game program itself updates these objects and communicates with a centralized server that manages and controls the objects through a number of utilities. One embodiment of the invention is a system providing dynamically changing advertisements within interactive video games. Additionally, a centralized server communicates with an internal Ad Engine to update interactive game ads without impeding on the game performance or affect the game play in any unintended way. Furthermore, the invention provides various management suites for interactive game program developers, game program publishers, and advertisers to update and manage the advertising objects within the game program.


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