The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 04, 2012
Filed:
Aug. 31, 2006
System and method for delivering targeted advertising data in an internet protocol television system
Roland Noll, San Antonio, TX (US);
Jeffrey G. Weber, San Antonio, TX (US);
Scott Alan Pettit, San Antonio, TX (US);
Mary Catherina Mccarthy, San Antonio, TX (US);
Roland Noll, San Antonio, TX (US);
Jeffrey G. Weber, San Antonio, TX (US);
Scott Alan Pettit, San Antonio, TX (US);
Mary Catherina McCarthy, San Antonio, TX (US);
AT&T Intellectual Property I, LP, Atlanta, GA (US);
Abstract
A system and method for delivering targeted advertising data over an internet protocol television (IPTV) network are disclosed for multicasting from an IPTV server a group of targeted advertising data to a group of end user client devices; receiving at the IPTV server from an end user client device in the group of end user client devices selection data indicating selected targeted advertising data from the group data; and unicasting from the IPTV server to the end user client device follow-on advertising data related to the selected targeted advertising data. A client device is disclosed for receiving a multicast group of targeted advertising data, selecting one of the group of targeted advertising data and receiving follow-on advertising data related to the selected advertising data.