The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 04, 2012
Filed:
Jan. 27, 2010
Paul Harrison, Keller, TX (US);
James Oliphant, Pleasant Grove, UT (US);
Hal Fulton, Austin, TX (US);
Armin Roehrl, Koetzig, DE;
Brenden Grace, Charlottesville, VA (US);
Paul Harrison, Keller, TX (US);
James Oliphant, Pleasant Grove, UT (US);
Hal Fulton, Austin, TX (US);
Armin Roehrl, Koetzig, DE;
Brenden Grace, Charlottesville, VA (US);
Collective, Inc., New York, NY (US);
Abstract
A plurality of pages viewed by a communications network user (e.g., an Internet user) are classified as pertaining to one of a plurality of topics. A count of each of the pages viewed by the communications network user for each of the topics is tracked, as is a recency with which each of the pages viewed by the communications network user was viewed for each of the topics. The communications network user is characterized as belonging to one or more behavioral segments based on the count and the recency. Advertisements are served to the communications network user based on at least advertising targeting parameters and the characterization.