The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 27, 2012
Filed:
Oct. 10, 2007
Applicants:
Huajun Zeng, Beijing, CN;
Jian HU, Beijing, CN;
Hua LI, Beijing, CN;
Zeng Chen, Beijing, CN;
Jian Wang, Beijing, CN;
Inventors:
HuaJun Zeng, Beijing, CN;
Jian Hu, Beijing, CN;
Hua Li, Beijing, CN;
Zeng Chen, Beijing, CN;
Jian Wang, Beijing, CN;
Assignee:
Microsoft Corporation, Redmond, WA (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01); G06F 17/00 (2006.01);
U.S. Cl.
CPC ...
Abstract
Click-through log mining is described. Raw search click-through log data is processed to generate ordered query keywords, utilizing an algorithm to expand user-submitted keywords to include high frequency user queries, managing the keywords for a keyword expansion file, analyzing the algorithm performance on a bidding criteria, and identifying related phrases with similar page-click behaviors for advertisements.