The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 13, 2012
Filed:
Oct. 30, 2009
Jian Yang, Palo Alto, CA (US);
Jian Yang, Palo Alto, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
An advertisement impression distribution system includes a data processing system operable to generate an allocation plan for serving advertisement impressions. The allocation plan allocates a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy non-guaranteed demand. The data processing system includes an optimizer to establish a relationship between the first portion and the second portion. The relationship defines a range of possible proportions of allocation of the first portion and the second portion. The optimizer generates indicia in accordance with maximizing guaranteed demand fairness or representativeness, maximizing non-guaranteed revenue, and minimizing under-delivery penalties, where the indicia indentifies a determined proportion of the first portion to serve and a determined proportion of the second portion to serve. The data processing system outputs the allocation plan including the indicia to control serving of the advertisement impressions in the determined proportions.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile