The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 30, 2012
Filed:
May. 29, 2012
Jorey Ramer, Cambridge, MA (US);
Adam Soroca, Cambridge, MA (US);
Dennis Doughty, Brookline, MA (US);
Neal J. Karasic, Brighton, MA (US);
Jorey Ramer, Cambridge, MA (US);
Adam Soroca, Cambridge, MA (US);
Dennis Doughty, Brookline, MA (US);
Neal J. Karasic, Brighton, MA (US);
Jumptap, Inc., Cambridge, MA (US);
Abstract
A system for targeted delivery of advertising including the steps of: (i) receiving a navigation request from a mobile communication facility including a user selection of a first advertisement displayed on the mobile communication facility; (ii) receiving an indicator input including (a) a geographical location and (b) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location; (iii) dynamically creating second and third advertisements configured to be displayed on the mobile communication facility based on the navigation request and/or the indicator input, and a rendering capability of the mobile communication facility; (iv) transmitting the second advertisement to the mobile communication facility; (v) caching the third advertisement until a determination is made that the user is situated in a different geographical location; and (vi) transmitting the third advertisement to the mobile communication facility.