The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 23, 2012
Filed:
Feb. 20, 2008
Ilya Gluhovsky, Daly City, CA (US);
Raja Velu, Manlius, NY (US);
Anantharaman Nagarajan, Cupertino, CA (US);
Ilya Gluhovsky, Daly City, CA (US);
Raja Velu, Manlius, NY (US);
Anantharaman Nagarajan, Cupertino, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A method of generating an aggregated forecasting landscape for a particular advertiser's bidded term constructs standardized forecasting landscapes for each marketplace, rescales, by the advertiser's clickability in the respective marketplace, each of the standardized landscapes corresponding to the previous appearance of the advertiser's ad in that marketplace and whose appearance was attributed to the bidded term, and adds together the rescaled landscapes, thereby giving the advertiser a more accurate representation of how many total clicks he can expect for his advertisement as a function of how much he is willing/able to pay. In particular, estimation variance is reduced by introducing rank into the construction of the standardized landscapes, which increases the accuracy of the calculations.