The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 16, 2012
Filed:
Jan. 30, 2007
Ching Law, Los Angeles, CA (US);
Gokul Rajaram, Los Altos, CA (US);
Rama Ranganath, San Francisco, CA (US);
Ching Law, Los Angeles, CA (US);
Gokul Rajaram, Los Altos, CA (US);
Rama Ranganath, San Francisco, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
A demographic attribute value of a sink online document (such as Websites or Web pages) may be determined given a set of users who have visited at least one of the source documents and the sink document, by (a) accepting a value(s) of the demographic attribute, each of which values is associated with a source online document (where each of the source online documents has a value for the demographic attribute and has been visited by at least one user of the given set), (b) determining an estimate of the demographic attribute value of each of the users of the given set using the accepted demographic attribute value of each of the source online documents visited by the user, and (c) determining the demographic attribute value of the sink online document using the determined estimate of the demographic attribute value of each of the users of the given set.