The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 09, 2012
Filed:
Jan. 20, 2012
Francisco Jauffred, Weymouth, MA (US);
Mukul Goyal, Walpole, MA (US);
Glen Osterhout, Somerville, MA (US);
Ruby Kennedy, Bedford, MA (US);
Robert Crites, Mechanicsburg, PA (US);
Francisco Jauffred, Weymouth, MA (US);
Mukul Goyal, Walpole, MA (US);
Glen Osterhout, Somerville, MA (US);
Ruby Kennedy, Bedford, MA (US);
Robert Crites, Mechanicsburg, PA (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
Methods, systems, and software for conducting a marketing campaign are described. One or more scores associated with sending offers to proposed contacts are received; and an overall campaign score corresponding to a sum of the scores is optimized to generate optimal assignments of offers to customers. The optimal assignments are included in the marketing campaign.