The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 02, 2012

Filed:

Mar. 31, 2008
Applicants:

Ying Shan, Sammamish, WA (US);

Yue Zhou, Champaign, IL (US);

Xu Liu, Beijing, CN;

Ying LI, Bellevue, WA (US);

Zhengyou Zhang, Bellevue, WA (US);

Inventors:

Ying Shan, Sammamish, WA (US);

Yue Zhou, Champaign, IL (US);

Xu Liu, Beijing, CN;

Ying Li, Bellevue, WA (US);

Zhengyou Zhang, Bellevue, WA (US);

Assignee:

Microsoft Corporation, Redmond, WA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); G06F 3/048 (2006.01);
U.S. Cl.
CPC ...
Abstract

Systems, methods, computer-readable media, and graphical user interfaces for facilitating advertisement placement over video content are provided. Images within a video are partitioned into image regions. Upon partitioning images into image regions, an intrusiveness score is determined for each image region. Based on the intrusiveness scores, optimal placement of an advertisement within the video is determined.


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