The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 25, 2012
Filed:
Nov. 14, 2007
Subash Sundaresan, Fremont, CA (US);
Ramesh Sarukkai, Union City, CA (US);
Sam P. Hamilton, Los Altos, CA (US);
Julie Wan-chi Cheng, Los Gatos, CA (US);
Subash Sundaresan, Fremont, CA (US);
Ramesh Sarukkai, Union City, CA (US);
Sam P. Hamilton, Los Altos, CA (US);
Julie Wan-Chi Cheng, Los Gatos, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A method for delivering advertisements to mobile devices includes integrating an ad position within an application executable from a mobile device, wherein the ad position remains substantially constant in a location on a screen of the mobile device as viewed by a user throughout use of the application; including an ad call associated with the ad position; in response to executing the application, causing the ad call to retrieve an advertisement from an ad server; and receiving the advertisement into the ad position by the mobile device for display to the user.