The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 18, 2012
Filed:
Jun. 12, 2007
David Downey, Sherman, CT (US);
Bruce J. Anderson, Chesterfield, NJ (US);
Daniel C. Wilson, Edmonton, CA;
Daniel A. Boulet, Sherwood Park, CA;
David Downey, Sherman, CT (US);
Bruce J. Anderson, Chesterfield, NJ (US);
Daniel C. Wilson, Edmonton, CA;
Daniel A. Boulet, Sherwood Park, CA;
Invidi Technologies Corporation, Princeton, NJ (US);
Abstract
A system and method (i.e., utility) is provided for use in connection with delivering content that is targeted to users of a broadcast network. More specifically a utility is provided for inserting targeted content into a broadcast content stream based at least in part on information associated with content of the programming that will be provided via a broadcast network. In this regard, one or more textual fields associated with the programming is monitored () or otherwise reviewed. Based on the textual information from the at least one textual field of the programming, targeted content or 'assets' are identified () (i.e., from a collection of assets) that have at least partially matching textual constraints. At least one of the identified assets may then be inserted () into a content stream of the broadcast network and provided in conjunction with the programming.