The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 18, 2012
Filed:
Mar. 03, 2011
Paul Ernest Stolorz, Los Altos, CA (US);
Christopher T. Dean, Montara, CA (US);
Jeffrey Eric Davitz, Danville, CA (US);
Jackie Kellon Smith, Ii, Pelham, NY (US);
Paul Ernest Stolorz, Los Altos, CA (US);
Christopher T. Dean, Montara, CA (US);
Jeffrey Eric Davitz, Danville, CA (US);
Jackie Kellon Smith, II, Pelham, NY (US);
Solariat, Inc., San Francisco, CA (US);
Abstract
Content is inserted into conversations hosted on a takeoff site using creatives that provide lures and links to other material that users engaged in the conversation might find helpful and relevant. Such insertions are made in a contextually meaningful fashion through the use of a matching and decision process that determines best candidate creatives and an appropriate time and place for their insertion into the conversation.