The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 11, 2012

Filed:

Jul. 22, 2009
Applicants:

Christopher R. Wormald, Waterloo, CA;

Martyn Henri Mallick, Waterloo, CA;

James Laurence Balsillie, Waterloo, CA;

Inventors:

Christopher R. Wormald, Waterloo, CA;

Martyn Henri Mallick, Waterloo, CA;

James Laurence Balsillie, Waterloo, CA;

Assignee:
Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04M 3/42 (2006.01);
U.S. Cl.
CPC ...
Abstract

A portal application is provided that can be used on a mobile device to display relevant advertising content to the user at convenient times. The portal application can utilize a portal browser that is launched when appropriate, which displays the advertising content in an interactive way and enables the user to follow up with tasks requiring a data connection that is currently unavailable, by keeping track of a user queue. The advertising content may be filtered from a base of advertising content provided by the advertising content providers in advanced and is pre-fetched and stored in an advertising content cache for convenient access when appropriate. The portal application can be used with a location estimator to narrow and categorize the advertising content at least in part based on location, either physical location or preferred location or both based on a hierarchy of relevant data.


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