The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 04, 2012
Filed:
Jun. 11, 2008
Lyle T. Bertz, Lee's Summit, MO (US);
Yaojun Sun, South Riding, VA (US);
Christopher J. Mateski, Overland Park, KS (US);
Chuma U. Agogbua, Herndon, VA (US);
Lyle T. Bertz, Lee's Summit, MO (US);
Yaojun Sun, South Riding, VA (US);
Christopher J. Mateski, Overland Park, KS (US);
Chuma U. Agogbua, Herndon, VA (US);
Sprint Communications Company L.P., Overland Park, KS (US);
Abstract
A method, system, and apparatus are provided for delivery and synchronization of an ad to a user of a streaming media. An embodiment uses a Real-time Transport Protocol header extension to provide an ad cue to a splicer for the delivery of an ad within the primary media stream (the stream containing the header extension) or in an ancillary stream. An existing ancillary stream my be used, or a new ancillary stream may be initiated in response to the ad cue. The ad may have a variety of formats such as takeover, overlay, standard banner, and rich media.