The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 04, 2012
Filed:
Feb. 05, 2010
Viswanath Vadlamani, Redmond, WA (US);
Abhinai Srivastava, Seattle, WA (US);
Tarek Najm, Kirkland, WA (US);
Munirathnam Srikanth, Redmond, WA (US);
Phani Vaddadi, Issaquah, WA (US);
Arungunram Chandrasekaran Surendran, Sammamish, WA (US);
Rajeev Prasad, Bothell, WA (US);
Viswanath Vadlamani, Redmond, WA (US);
Abhinai Srivastava, Seattle, WA (US);
Tarek Najm, Kirkland, WA (US);
Munirathnam Srikanth, Redmond, WA (US);
Phani Vaddadi, Issaquah, WA (US);
Arungunram Chandrasekaran Surendran, Sammamish, WA (US);
Rajeev Prasad, Bothell, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
Advertisements are selected for presentation on search result pages and web pages based on phrases generated from lateral concepts and topics identified for the search result pages and web pages. A search query or an indication of a web page is received for which advertisements are to be provided. Lateral concepts and topics are identified based on the search query or content of the web page. The lateral concepts and topics are used as phrases for selecting advertisements from an advertisement inventory. Selected advertisements are provided for presentation on a search results page in response to a search query or on a web page initially identified.