The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 04, 2012
Filed:
Jul. 22, 2009
Christopher R. Wormald, Waterloo, CA;
Martyn Henri Mallick, Waterloo, CA;
James Laurence Balsillie, Waterloo, CA;
Christopher R. Wormald, Waterloo, CA;
Martyn Henri Mallick, Waterloo, CA;
James Laurence Balsillie, Waterloo, CA;
Research In Motion Limited, Waterloo, CA;
Abstract
Multimedia content can be incorporated into a message handled by a mobile device with minimum invasiveness by utilizing linking mechanisms that are visually identifiable with certain content and can reveal the multimedia content, e.g. an advertisement, upon selection. This may be done by examining content in the message handled by a mobile device and matching portions of the message with predetermined criteria such as keywords or phrases. Upon finding matches, corresponding multimedia content is associated with a respective portion of the message content and access to the multimedia content is enabled through selection of a linking mechanism that is visually identifiable with the respective portion of the message. The message is modified to include such linking mechanisms such that upon viewing the modified message, a user may reveal the multimedia content by selecting the linking mechanism.