Method for collecting human experience analytics data

Abstract

A method for collecting human experience analytics data for visitors browsing a Web site and a web analytics data collection engine are disclosed. The method comprises the steps of registering an action performed by a visitor browsing the Web site, categorizing said registered action as a navigation action between web pages of the Web site and/or as an event action within a web page of the Web site. In the case that the registered action is categorized as an event action, the event is associated with a web page of the Web site, and the action is recorded as an event within the associated web page. In the case that the registered action is categorized as a navigation action, the action is either recorded as a navigation from a current web page to a subsequent web page, or recording of the action is cancelled, based on previously defined criteria. Finally, the recorded events and navigations are stored in a data storage facility. The invention allows the owner of the Web site to collect and store data which reflects the human experience of visitors browsing the Web site. This may be used for adjusting design of the Web site and/or for customizing information presented to the visitor.